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This is the first concept store that introduces the new identity of Bassetti (the best-known manufacturer of household linen in Italy) with a new logo design and the appearance of the Home Innovation payoff .

In the milanese store, nature is an integral part of the environment through the representation of a “forest within a city”: in a neutral space, between stylized trees, we are surrounded by images of swaying branches and mountain waterfalls, supported by the diffusion of natural scents and thematic soundscapes.

Hi-Tech contributions elevate the shopping experience, with interactive games in the children area and a large touch screen that allows the customers to approach directly to Bassetti new collections, future projects, gift ideas and communication campaigns.